Avery Dennison
Avery Dennison Corporation
Overview
Avery Dennison is the world's largest RFID inlay and label manufacturer. Their 2020 acquisition of Smartrac's transponder division consolidated the two biggest tag makers under one roof. They produce billions of RFID inlays per year, primarily for retail apparel tagging but increasingly for food, logistics, and healthcare.
Known for
High-volume UHF RFID inlay manufacturing. Their Smartrac portfolio includes the Web and Dogbone inlay designs that are industry standards for retail item-level tagging.
Key products
Compact UHF inlay optimised for apparel tagging. One of the most widely deployed RFID inlays in retail.
High-performance UHF inlay with a distinctive shape that maximises read range on apparel. Based on Impinj Monza R6 or M700 chips.
Narrow, flexible UHF inlay designed for small items – cosmetics, pharmaceuticals, and miniature packaging.
Ruggedised RFID tag for returnable transport items – pallets, crates, and roll cages. IP68 rated.
NFC wet inlay for consumer engagement. Embedded in product packaging to enable tap-for-information experiences.
Industries served
Key acquisitions
- Smartrac N.V. transponder division (2020, €225M) – consolidated the two largest RFID inlay manufacturers