Overview

Zebra is the enterprise RFID infrastructure company. They make the readers, handheld computers, and printers that form the backbone of RFID deployments in retail stores, warehouses, and hospitals. Their 2014 acquisition of Motorola Solutions' Enterprise Division brought the Symbol and Psion product lines under one roof, making Zebra the single largest supplier of enterprise mobile computing and RFID hardware.

Known for

Fixed and handheld RFID readers, industrial RFID label printers, and mobile computers. Zebra hardware is the de facto standard in retail RFID programs at major retailers.

Key products

FX9600 fixed reader

Workhorse 4-port or 8-port UHF fixed reader. Deployed at dock doors, conveyor belts, and retail backrooms worldwide.

MC3300xR handheld

Rugged handheld computer with integrated UHF RFID reader. The primary tool for retail associates doing inventory counts.

ZT600 series printers

Industrial RFID label printers for high-volume tag encoding. Print and encode RFID labels at up to 14 inches per second.

ZD611R desktop printer

Compact desktop RFID printer for lower-volume environments. Encodes UHF tags while printing labels.

ATR7000 RFID reader

Integrated overhead RAIN RFID reader with 60+ antenna elements. Designed for transition points without traditional portal infrastructure.

Industries served

RetailLogisticsHealthcareManufacturingTransportation

Key acquisitions

  • Motorola Solutions Enterprise Division (2014, $3.45B) – brought Symbol Technologies and Psion product lines
  • Matrox Imaging (2022) – machine vision for quality inspection

Website

www.zebra.com

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